Every big company was small once. In the early days, it could afford to search for sustainable, repeatable business models, but as it grew, it’s focus turned to execution: Delivering on the promise of the product/market fit it had worked so hard to find.
Building on her years of experience running Fintech products at social good software titan Blackbaud, Tui navigated technical, regulatory, and industry obstacles to extend Shopify’s service suite for online retailers. In this session, Tui Allen walks us through the hard work of launching a new business model (banking and financial services) within an existing one (e-commerce.)