Margaret Francis

SVP Product & GM
Heroku (Salesforce)

Margaret Francis is currently Senior Vice President and GM of Heroku. In this role she leads the product strategy and runs the business and operations for Heroku within Salesforce.

Prior to this role, Margaret was a Vice President of Product at ExactTarget, managing the social marketing and engagement products portfolio. ExactTarget was acquired by Salesforce in 2013. Margaret has co-founded two companies, one in the metrics visualization/ marketing performance management space and one in social analytics.

Margaret has also worked as a management consultant across industries as varied as retail, energy, financial services and high tech. She holds a bachelor’s degree from Yale University and an MFA from SFAI. She reads far too much science fiction and does far too little yoga.

Session

From $0K to $1B: Ten Things That Could Happen To You (And Probably Will)

From billion dollar idea to billion dollar business, there are certain key inflection points- moment along that growth journey- where what has worked up to that point, will not work for the next stage of the journey.

In this talk I will share some of the watershed moments I have seen at venture backed startups, at private companies, at newly IPO’d and fast growing Fortune 500 companies, when my team and I realized that something that used to work well simply wasn’t working anymore. Whether it was the team, or the technology, or new market developments, I will share some ideas and perspective on how to recognize key inflection points in the business, and creatively and constructively respond to them.

This is a story of numbers, of changing market dynamics, and hard lessons learned along the hypergrowth journey.

Sessions