Sara Hicks

Vice President of Product Management

As VP of Product Management, Sara Hicks is responsible for leading and shaping Mailchimp’s commerce strategy to help small businesses start and grow. Most recently, Sara was the Co-founder and CEO of Reaction Commerce, the open source commerce engine for retailers and brands, which she successfully led from founding to acquisition by Mailchimp in April 2020. She’s also a startup advisor, executive leadership coach, and former product and design leader at Etsy, Media Temple, Yahoo!, and GeoCities, among other global technology companies.


Founding, Scaling, Selling, and Launching to 14M E-Commerce Customers

05/10/2021 11.30 - 12.00

MainMain stageKeynote

Sara Hicks, co-founder and CEO of Reaction Commerce, acquired by Mailchimp, joins us to tell her story of scaling and acquisition, focusing on the lessons learned during her time leading, pivoting, and scaling an open source software team through its acquisition by Mailchimp and into the company’s subsequent step into the e-commerce space.